Eyewear Stores at Eastview Mall

Oakley is a brand that is primarily known for its production of sportswear equipment. However, the retailer at Eastview Mall sells a variety of sunglasses, prescription glasses, and sportswear eyewear. The brand began in 1975 as a manufacturer of motocross eyewear but later began to offer sunglasses and eyewear apparel. Oakley sunglasses is available in cycling, skiing, running, and baseball eyewear. The brand is also notable for its use of Prizm lens technology. These lenses are engineered to enhance specific color contrasts for specific environment. For example, the brand manufactures lenses for road cycling, trail running, snow, golf, and water environments. Furthermore, Oakley manufactures its frames using a proprietary material called O Matter. This material is light in weight and designed to be stress-resistant. Another material Oakley made for their eyewear frames is Unobtanium, which is used in the nose pads and ear socks of their frame. This product is designed to exhibit more grip when it is wet. In addition to its sportswear lines, Oakley also manufactures a variety of lifestyle frames that are suitable for individuals who desire to wear their eyewear as their everyday glasses. For instance, the brand manufactures Holbrook and Frogskins frame, which are two of its most recognizable lines. Furthermore, Warby Parker manufactures Warby Parker frames in-house and offered in prescription lenses in a variety of frame styles, including polarized lens.

Sunglass Hut is a specialty eyewear store that focuses on selling a variety of brands of sunglasses under one roof. Founded in 1971 in Miami, Florida, the company now operates in thousands of locations throughout the world. Some of the brands that are available at Sunglass Hut eyewear stores include Ray-Ban, Oakley, Prada, Versace, Burberry, Tory Burch, Coach, Michael Kors, Persol, and many others. Ray-Ban frames are one of the most available brand at these stores. Ray-Ban offers a variety of sunglasses lines, including Wayfarers, Aviators, Clubmasters, and Hexagonal glasses. Sunglass Hut also manufactures and stocks Persol sunglasses. Persol sunglasses are made in Italy and have a distinctive Supreme Arrow hinge eyewear mechanism. The brand also stocks more fashion-forward sunglasses brands, including Prada and Versace. Sunglass Hut also offers a variety of sport-adjacent sunglasses, such as Oakley sunglasses, in addition to its collection of more fashion-forward brands. All brands at Sunglass Hut offer polarized lenses for those who want sunglasses that provide maximum contrast for their driving or outdoor activities. The store is designed as an open area for customers to browse the different brand of sunglasses side by side. Furthermore, the store also sells cases and lens care product for customers glasses.

Warby Parker started as a direct-to-consumer eyewear brand in 2010. Instead of dealing with wholesale eyewear distributors, the brand would directly sell their prescription eyewear to their customer. The first physical store was opened in 2013 and the company has since expanded their stores to hundreds of locations in North America. The Eastview Mall location is one of their retail locations. The brand manufactures their eyewear frames in-house. This allow them to control the price and quality of their frames. Furthermore, they offer various prescription lens option in their frames.

Founded in 1983, LensCrafters is one of the most recognized optical retailer in the United States. The Eyeglass & Sunglass Shop at the Eastview Mall features in-store eye exams, a wide range of eyeglass frames, and an in-house lab to finish and cut lenses right in the shop. The company is well known for its one-hour lens promise first introduced when it first began operations in 1983. LensCrafters stocks a variety of frames from licensed brand. Frames from brands like Coach, Ralph Lauren, Ray-Ban, Oakley, DKNY, Prada, Versace, Burberry, Tiffany and Co., and Armani Exchange are available in their Eastview Mall location. The in-house lens finishing facility allows the store to provide eyeglasses with a faster turnaround rate than other optical retailers who send their lenses to an external lab to finish them. The store uses the AccuFit digital measurement technology to take measurements of each customer’s eye to accommodate for progressive lenses. Independent optometrists perform all eye exam in the store or adjacent to the shop. Pearle Vision also offers a selection of contact lens and contact lens care accessories.

The first Pearle Vision shop opened in 1961 in Savannah, Georgia, by Dr. Stanley Pearle. Today, EssilorLuxottica operates all Pearle Vision shops, the company that also owns LensCrafters and Sunglass Hut. Each Pearle Vision shop features a more neighborhood optometry shop feel. The different franchised shops have some flexibility in how they serve their customers. The Eastview Mall location offers eye exams and eyeglass frames from licensed and independent brand. Licensed brands include Ray-Ban, Coach, DKNY, Flexon, and various other brand. Flexon manufactures eyeglasses frame from memory metal. Pearle Vision offers single-vision, bifocal, and progressive lenses. The opticians at Pearle Vision are trained to adjust eyeglasses frames to accommodate the customer eyes. Available lens treatments include anti-reflective, scratch-resistant, photochromic lenses, and blue-light filtering lenses. The store also provides contact lens fittings and sales of contact lenses. The franchise system allows Pearle Vision shops to develop an ongoing relationship with their customers, as is typical of independent optometrist.