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Luxury Brands at Queens Center Mall

May 12, 2026
Queens Center MallStore ListNew York
🛍️13 stores featured at Queens Center Mall

There are a few jewelry and fashion brands at Queens Center Mall worth knowing about. Goods range from crystal jewelry and charm bracelets to diamond rings and fashion brands. Whether searching for gifts or fashion to wear everyday, there is likely a fashion brand at the mall that caters to each individual’s taste. Several nationally-renowned fashion brands call the mall home, as well as a few independent jewelry makers. 

Luxury Brands at Queens Center Mall

1

Swarovski

📍 Level 2Luxury Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Swarovski is an Austrian company that was started in 1895 and is known for its line of crystal products. The company has spent over a century perfecting the methods in which its crystals are cut, and the results are visible in the way that its crystals reflect light from each of its products. Located in Queens Center Mall is the Swarovski store, which features an extensive selection of Swarovski crystal jewelry. The jewelry features different types of jewelry, including necklaces, earrings, bracelets, rings, and watches. The Swarovski Swallow logo is featured on many of its products. Products include lines like Constella, Millenia, and Imber, each of which features Swarovski’s signature crystal stones set within metal findings. In addition to the line of jewelry that is available throughout the year, Swarovski also features seasonal lines that the company creates in response to the fashion trends of that year’s season. The brand collaborates with various designers and pop culture properties to offer limited-edition jewelry pieces that many collectors and shoppers look for as holiday gifts. Besides the jewelry, the store also features collectible crystal figurines and home accessories. Unlike other jewelry brands featuring gemstones, Swarovski offers a more high-end look at a more accessible price. Each gift package features the brand’s signature blue box. Located in Queens Center Mall, this store serves as a destination for those looking for fashion-forward jewelry with European designs. 

Swarovski
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2

Pandora

📍 Level 2Luxury Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Pandora is a jewelry company from Denmark, founded in 1982 in Copenhagen. It is one of the most recognized jewelry companies in the world due to its customizable charm bracelets. The charm bracelet is one of the most popular products that the company manufactures. At Queens Center Mall, the store offers Pandora jewelry including charms, rings, necklaces, earrings, and bracelets. The charms come in three different metals including sterling silver, 14k gold, and two-tone metals. There are birthstone charms, travel charms, nature charms, holiday charms, and more. The most popular bracelet that the company manufactures is the Moments bracelet, which features charms on a bracelet held together by a threaded barrel clasp. Other lines of jewelry include the Pandora Me line, which features smaller charms for younger customers, and the Pandora Brilliance line, which features jewelry with lab-grown diamonds. The company is committed to sustainability by using only recycled silver and gold in its products. Pandora products are relatively affordable in comparison to other fine jewelries. Birthstone charms and character charms, such as toys from Disney and Star Wars are some of the best-selling products from the company. The store aims to allow customers of all ages to create a pair of jewelry with charms that represent the customer and their events. 

Pandora
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3

Kay Jewelers

📍 Level 2Luxury Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Kay Jewelers is one of the largest jewelry retailers in the United States under the Signet Jewelers umbrella. Founded in 1916 in Reading, Pennsylvania, the company has grown to become one of the most trusted names in the industry for engagement rings and wedding bands. The Queens Center Mall location features Kay Jewelers with its full line of jewelry offerings. Kay Jewelers features a variety of engagement rings with options for various cuts of diamonds. The Neil Lane Bridal collection is one of the signature lines for the company, featuring jewelry designs by the celebrity jeweler Neil Lane. The Vera Wang Love collection offers fashion jewelry designs by moddern bridal fashion designer Vera Wang. In addition to these lines and the available selection of engagement rings, Kay Jewelers also offers fashion jewelry, birthstone jewelry, pendants, earrings, and bracelet offerings. They have also introduced lab-grown diamonds as an alternative to mined diamonds, which have become increasingly popular of late. Both gold and platinum jewelry is offered by Kay Jewelers. In-store services include jewelry cleaning and repair services. Customers can finance their purchases with Kay Jewelers, offering in-store credit options to assist customers in purchasing more expensive items. Additionally, knowledgeable staff members can instruct customers on the four Cs of diamonds: cut, color, clarity, and carat weight. 

Kay Jewelers
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4

Zales

📍 Level 2Luxury Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Zales started as a jewelry store in Wichita Falls, Texas in 1924, but quickly established itself as a brand that made diamond jewelry accessible to the general public. Along with Kay Jewelers, Signet Jewelers also owns Zales. The Queens Center Mall Zales Jewelers store features engagement rings, wedding bands, fashion jewelry, and gift jewelry from different price points. The celebration diamond collection is one of the signature lines for Zales. The store also features jewelry from designer Vera Wang Love. Zales offers jewelry in yellow gold, white gold, rose gold, and platinum metals. Other featured gemstones include sapphires, emeralds, rubies, and birthstones. The company also offers lab grown diamonds for those who want an alternative to natural mined diamonds. Zales also offers men’s jewelry and wedding bands in their selection. Overall, Zales offers multiple sales and events throughout the year to promote their products. Additionally, staff members are trained to provide information on diamonds, as well as offer ring sizing and services for jewelry at the store. 

Zales
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5

A|X Armani Exchange

📍 Level 2Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 7:00 PM

A|X Armani Exchange is the streetwear line from the Giorgio Armani fashion house. The line was introduced in 1991 to provide the fashion house’s designs to a younger demographic at a more accessible price range. Even though A|X is not a jewelry store, it is a brand that one can associate with the luxury fashion house and hence fits into the conversation about the luxury brands at Queens Center Mall. The clothing offerings at the store include graphic tees, denim clothing, outerwear, and tailored clothing in the same design as the Armani brand. The accessories available include watches, belts, bags, and sunglasses all with the Armani logo. The AX logo is displayed on most of the products available at the store. The collections are released seasonally to include the latest fashion trends from fashion week. The brand uses high-quality fabrics and construction within their clothing lines, reflecting both the luxury brand and its accessibility. The clothing appeals to those who seek an item with a designer brand but with a more casual fashion sense. The store layout at Queens Center Mall reflects the sleek design of the brand. 

A|X Armani Exchange
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6

Milano Jewelers

📍 Level 1Luxury Fashion

Milano Jewelers is an independent jewelry retailer that typically offers the types of service and selection that differentiate them from jewelry retail chains. Independent jewelers typically offer fine jewelry, custom design services and one-of-a-kind jewelry items for which jewelry retail chains do not stock items. Located in Queens Center Mall, Milano Jewelers offers fine jewelry in gold and platinum metals and in various gemstone settings, including diamonds, colored gemstones and precious metals. Among the services offered by Milano Jewelers are custom jewelry design services that allow customers to design their own jewelry pieces. Because Milano Jewelers is an independent retailer with relatively few sales associates, each customer can receive the attention they require to find the jewelry pieces that best suit their personal tastes and needs. Milano Jewelers also offers jewelry items containing colored stones, such as sapphires, rubies, emeralds and semi-precious stones. Additionally, the retailer features in their stores estate jewelry pieces that include vintage design jewelry styles that cater to customers with preferences for older design jewelry. Milano Jewelers provides a more boutique retail experience at Queens Center Mall and attracts those shoppers with specific design and jewelry preferences seeking both individual attention and high quality jewelry products. 

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7

Joseph & Co. Jewelers

📍 Level 2Luxury Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Joseph & Co. Jewelers is an independent jewelry retailer that offers customers a more boutique shopping experience within the Queens Center Mall. Unlike other jewelry retailers in the mall who may be large organizations with high volumes of customers, these independent retailers typically offer customers a wider variety of jewelry with a focus on quality. Joseph & Co. Jewelers offers fine jewelry in gold and platinum metals in various forms including rings, earrings, necklaces, bracelets, and pendants that feature both diamonds and colored gemstones. Jewelers that focus on diamonds typically offer various rings for special occasions such as engagement or anniversary parties. The remaining jewelry options include colored gemstones such as sapphires, rubies, and emeralds. Many boutique jewelers also offer customers the opportunity to order and create custom jewelry pieces. The employees at these independent retailers are typically very knowledgeable about the jewelry they sell. Because this type of jewelry is typically higher in cost and complexity, the sellers are required to provide detailed information about each product. Joseph & Co. Jewelers adds further dimension to the jewelry options available to customers at the Queens Center Mall. 

Joseph & Co. Jewelers
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8

J Matt Jewelry LLC

📍 Level 2Luxury Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

J Matt Jewelry LLC is an independent jewelry business located at Queens Center Mall, providing customers with an alternative to the national chain stores that fill the mall with jewelry retailers. Independent jewelry businesses often offer products that specialize in specific styles of jewelry or specific types of products. At a location like Queens Center Mall, an independent jewelry business helps to fill the niche that is represented by an alternative to the jewelry offerings from the chain stores. Fine gold and silver jewelry is typically available from independent jewellers. In addition to fine jewelry, many independent jewelry businesses also offer diamond and gemstone jewelry. Custom jewelry is another product that many independent jewelry businesses offer customers. Jewelry tasks such as wax carving, stone setting, metal casting, and jewelry finishing are all skills that are required for the creation of custom jewelry. In addition to custom jewelry, many independent retailers also offer fashion jewelry in addition to fine jewelry. Because many of these independent jewelry businesses have more flexibility in their purchasing decisions, they are likely to offer more variety in their jewelry inventory to meet the demands of their market area. Customers who are interested in an individual approach to shopping for jewelry often seek out independent jewelry retailers at malls like Queens Center Mall for this exact reason. 

J Matt Jewelry LLC
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9

Lovisa

📍 Level 2Luxury Fashion
🕐 Mon–Sun 10:00 AM – 8:00 PM

Lovisa is an Australian fashion jewelry company that was founded in 2010 and has stores in various continents around the world. The company specializes in selling affordable fashion jewelry and accessories for younger audiences. The Lovisa store at Queens Center Mall sells earrings, rings, necklaces, bracelets, anklets, hair accessories and body jewelry. The store offers a large range of products with various new designs that are added to their selection to ensure they stay in line with the latest fashion jewelry trends. The store offers earrings of various designs and sizes, including studs, hoops, and statement earrings. The jewelry is made from base metals, acrylic and resin materials that are popular materials used in fashion jewelry products. The company reads the runway and street fashion trends to ensure that they have products that reflect the current fashion trends at a budget-friendly price. The store offers a range of ear cuffs as well as multiple piercing combinations to cater to customers who are interested in the trend of wearing stacked earrings. The store is known for its dense layout and the way that the products are displayed in the store. Additionally, the company often offers gift sets so that customers can purchase multiple items at once. 

Lovisa
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10

Friend’s Jewelry

🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Friend’s Jewelry is an independent jewelry store located in Queens Center Mall. As an independent jewelry retailer, the store focuses on its customers and its unique customer base. This jewelry store features gold and silver jewelry for both everyday and special occasions wear. The store features earrings, necklaces, bracelets, and rings in both classic and trendy designs. Furthermore, the store is well-known for its diamond jewelry options for customers. For those looking for something different from the other jewelry stores in the mall, Friend’s offers various pieces of colored gemstone jewelry in its collection. Available gemstones include blue topaz, amethyst, garnet, and citrine jewelry. The independent nature of this jewelry store allows them to offer custom designs to customers who would like to create a unique piece of jewelry for themselves or as a gift for someone else. Friend’s also offers religious jewelry in a variety of designs. Available religious jewelry includes crosses, Star of David pendants, evil eye jewelry, and name necklaces. Friend’s Jewelry offers customers a variety of jewelry options within Queens Center Mall, from the national brands to other unique boutiques. 

Friend’s Jewelry
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11

Silver Jewelry Rus II

📍 Level 2Luxury Fashion
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Silver Jewelry Rus II is a specialty retailer in Queens Center Mall that focuses on silver jewelry. Silver jewelry has been a part of many cultures throughout the years, and sterling silver, which is 92.5% pure silver with copper added to increase its strength, is one of the most popular metals for silver jewelry. Silver jewelry stores typically offer a wide variety of silver jewelry in sterling silver, from simple silver rings and necklaces to more elaborate silver pieces with gemstones and engravings. Because sterling silver takes well to different finishes, silversmiths can create silver jewelry with smooth finishes or intricate engravings. Some of the more common gemstones found in silver jewelry include turquoise, onyx, amethyst, garnet, and marcasite, and silver jewelry of these types is among both the classic and Southwestern jewelry styles. Silver jewelry stores typically have silver chains in a variety of links. Additionally, sterling silver rings come in a variety of designs, from simple bands to cocktail rings. Because silver naturally oxidizes over time, jewelry pieces typically require polishing to maintain their shine and luster, though many people enjoy the patina that develops from wearing silver jewelry over time. Silver Jewelry Rus II offers Queens Center Mall’s shoppers a more specialized retail store within the mall’s selection of jewelry stores.

Bling Bling is a fashion jewelry and accessories retailer that caters to the shoppers of Queens Center Mall who are interested in bold fashion jewelry at accessible price points. The store name indicates to customers the types of jewelry that is sold by the retailer, jewelry that is meant to shine and draw the attention of the shopper. Jewelry retailers of this type typically offer a wide range of fashion jewelry items for purchase, such as earrings, necklaces, bracelets, rings and hair accessories. The metals that are used in these products typically include gold-tone metals or silver-tone metals, and the products are usually fashion jewelry that mimics fine jewelry without utilizing precious metals. The types of jewelry that are typically sold by these retailers include large hoop earrings, layered necklaces, bangles and statement rings. The jewelry often incorporates crystal and rhinestone elements to increase the visual impact of the jewelry pieces. Additionally, body jewelry and ear cuffs are often included in these product lines in response to current fashion trends. Because the jewelry items are relatively low-cost, customers are typically able to purchase multiple items from Bling Bling. In addition to jewelry items, many of these retailers also offer hair accessories, such as clips, pins, headbands and barrettes with decorative jewelry elements. Overall, this type of retailer allows customers at the mall to browse for and purchase jewelry items in response to current fashion trends, without having to spend the money on fine jewelry or mid-range fashion jewelry options. 

Silver Jewelry Rus II
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12

Claire’s

🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Claire’s is a globally recognized company that sells accessories and jewelry, and it has been in business since 1961. Claire’s initially developed a reputation as a retailer for girls and teens shopping for fun and affordable jewelry and accessories. Thousands of Claire’s locations can be found across the globe, and the brand is closely associated with its offerings of ear piercing services. The Claire’s location within Queens Center Mall offers earrings, necklaces, bracelets, rings, hair accessories, and beauty products. The earrings inventory at Claire’s is the largest portion of its jewelry inventory, consisting of studs, hoops, novelty earrings, and earrings in various themes. Claire’s offers ear piercing services using the Inverness system for either lobes or cartilage, and customers who get earrings pierced at the store will receive a starter pair of earrings. Claire’s is well known for its jewelry sets, which bundle earrings, necklaces, and bracelets into one sale. Licensed products from companies like Disney, Sanrio, and Marvel make up a large portion of Claire’s inventory. Claire’s also offers a range of hair accessories, from elastics to decorated hair clips, headbands, and scrunchies. Claire’s primarily targets young customers but has products that cater to customers of all ages. 

Claire’s
13

Banter by Piercing Pagoda

📍 Level 3Beauty
🕐 Mon–Sat 10:00 AM – 9:00 PM · Sun 11:00 AM – 8:00 PM

Banter by Piercing Pagoda developed from the original Piercing Pagoda kiosk model that has been present in malls in America for several decades. The new Banter brand aims to provide a more modern and fashion-forward take on the offerings that have made Piercing Pagoda a staple in malls across the country. The store offers jewelry in 10-karat and 14-karat gold, sterling silver, and stainless steel. Banter offers ear piercing at the store using the Inverness ear piercing system. Additionally, Banter offers a variety of starter earrings in gold and hypoallergenic materials for individuals establishing their first ear piercing. A variety of earrings are also available for those with healed ear piercings, including hoops, huggies, studs, and dangling earrings in gold and silver. The designs of the jewelry for Banter tends to be minimal and simple in design, which is a trend in earrings today. Banter also offers a variety of chain necklaces in gold and silver, pendants, and rings. Banter by Piercing Pagoda aims to provide real metal jewelry in gold and silver in place of fashion, plated jewelry. Furthermore, the jewelry offerings are priced in the middle of fashion jewelry stores and fast-fashion accessory stores, making them accessible to a variety of price ranges. The stores are also easy to browse for their entire collection of jewelry.

 

Banter by Piercing Pagoda
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📌 Last updated: April 2026 · Store data sourced from the Queens Center Mall directory map.

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