Fabletics Eastview Mall

Fabletics at Eastview Mall brings the athletic clothing brand to Rochester-area customers who may not have the same access to the brand’s subscription membership website. The store sell the full line of Fabletics clothing, including items that are designed for workouts and those that people wear more casual throughout the day. Legging apparel is offered in a variety of fabrics and levels of compression, with a selection of high-waist legging with pockets, squat-proof leggings, and moisture-wicking legging for those more intense workout.

The brand put effort into creating legging in various fabrics like PowerHold, Pureluxe, and Seamless apparel that customers can feel prior to purchasing. The brands also offer a variety of sports bras of different levels of intensity, from low-impact for activities like yoga to high-impact for runners or those performing high-intensity interval training (HIIT) workouts. These sports bras coordinates with the legging options and are a major part of the brand’s focus; the clothing features coordinating design for each of the two-piece workout sets.

Fabletics at Eastview Mall: Workout Clothes, Shoes, and VIP Membership

The clothing line also includes items like jackets, windbreakers, pullover hoodies, joggers, and sweatpants made from soft fabrics like French terry and fleece. Many of the clothing items in the store is both gym wear and wear apparel for those who would like to opt for more casual clothing. Fabletics also features apparel for men in they’re retail stores.

Apparel for men includes training shorts, compression tights, joggers, and performance wear apparel. Another feature of the retail stores is that customers can interact with the brand’s VIP membership while in the store. Members of the VIP membership receives discounted prices for each outfit that the brand makes available to the brand’s customers each month.

The store features most of its clothing lines at discounted prices for VIP members compared to non-members. Additionally, the store accepts returns and exchanges for clothing purchased online from the brand’s website. The clothing included in the retail stores includes seasonal clothing lines that the brand regularly rotated for the customers.

In addition to the seasonal lines, capsule collections of clothing for specific workout categories is available periodically at the in-store locations. Fabletics has also expanded into selling footwear in its retail stores. The brand has expanded into selling both sneakers and training shoes in addition to apparel for women and men.

Fabletics also sells accessories in its retail stores, such as gym bags, bottles of water, and headbands. The fitting rooms for customers are essential to the retail stores, as the brand manufactures most of its clothing with compression features to reduce the likelihood that women will experience muscle soreness after performing workouts. These fitting rooms allow customers to try on the clothing prior to purchase it to ensure they get the correct size and level of compression of there Fabletics apparel.

The stores carry sizes in addition to the standard sizes, including plus sizes for women and men. The brand also features sizes for those who are tall or petite in addition to the standard sizes, though the in-store selection of clothing in extended lengths may be more limited than available for purchase online. Overall, the merchandise lines for Fabletics at its retail stores range from the brand’s apparel lines for workouts and casual wear, with an emphasis on legging and sports bra set for which it has built its brand since its initial launch.